When we’re gonna look back on in time, I think we’re gonna see how influential these years were in changing our culture or changing how we communicate. And so it’s been an honor to be here and to be leading YouTube.” We Are History In The Making I’ve always believed in digital video and online video and online video communities. And so I’m really pleased to have been able to be here as CEO for the last five years. And I was a big advocate of Google buying YouTube. And that’s what led me to have the conviction that this was going to be a really important medium. And what I think about is it’s very human that people wanted to connect with each other on a human basis. But also, the average audience wanted to see other people’s stories and I couldn’t have predicted that. And I think what we discovered that was really insightful was that people first of all want to tell their stories. So we start developing much more product at Google for digital media. And it was different than what we had seen on traditional media. ![]() And that was my introduction to just seeing all this video that people had uploaded. My kids thought it was the funniest thing they had ever seen and started laughing and just wanted us to play it again. And at the end of the video, we all just looked at that, we said that was really strange. And I’ll always remember that one because it was something I’d never seen before, which was just a bunch of puppets, singing, and a language I didn’t understand. And I remember getting together with a bunch of friends at Google and we said, let’s watch this video that people uploaded, we had no idea what people would have uploaded. We just did this experiment, send us your video, and we’ll see what happens. So before YouTube got started at Google, we decided that we were going to let people just upload video, and we didn’t tell them what we were going to do with it. “I actually started working with digital video from the very, very beginning. How can I do it better the second time?” Trust Your Instincts How did we get through it? And so I’ve been thinking a lot about that and thinking about what did I learn from that? Going through it once. And so a lot of times in my head, I was thinking, like, what did I do in 2003, or 2004, when we didn’t have all the people to help us? And we didn’t have all these different people who were experts in the area. But we didn’t have enough people to get them done. ![]() And when I first got to YouTube, it reminded me a lot of Google in 2003, or 2004, when we were a much smaller company when we had all the different cross-functional groups in the same area. “Well, I’ve worked in advertising for almost 12 years, and so when the opportunity came up to work at YouTube, and work with creators and think about the next generation of TV, I was really excited. Super U Podcast | 7 Super Tips with Susan Wojcicki : Need a sneak peek? Below are the main takeaways from the episode. He was voted the 2nd Most Likable Author in the World behind Harry Potter’s J.K. On this episode of the Super U Podcast, Susan Wojcicki, YouTube CEO and first Google Marketing Manager gives us insights on creativity and work-life harmony in tech.ĥx #1 Bestselling Author and Motivational Speaker Erik Qualman has performed in over 55 countries and reached over 50 million people this past decade. Super U Podcast | 7 Super Tips with Susan Wojcicki
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