![]() It’s best to include 8-10 images as having too many images can be overwhelming and can confuse the direction and vision your intending to covey.īest practice: try and select 1-2 images from the categories mentioned in the previous step. Once you’ve got a good amount of images saved to your Pinterest board you can now start to narrow down your selection to a few that you feel represents your brand. Image of People - try and include an image of a person (or people) that represent that audience. Typography - what font styles align best with your brand? include a relevant quote. Texture + patterns - Using texture will bring dimension tour your mood board and make it pop Imagery/photography - such as interiors and landscapes (nature) When Creating mood boards it’s best to choose Images from the categories below ![]() When she’s not gabbing about design, you’ll find her wrangling her wild and wonderful 5-year-old twins, brunching like it’s her job and exploring the wilds of New England as a California transplant.03. Strategies for Managing a Team SuccessfullyĮrin Lepperd is an interior designer – turned digital media editor with a penchant for breathtaking interiors.They have a vast collection of environment, detail, and texture shots that you can mix in with your portfolio images for a really beautiful visual.įor more info on creative business strategy and design, be sure to check out these posts: If you are planning to publish your mood board, we love using for free stock images. Create a Compelling Mood Board is the third class in the Design a Brand Identity series I started earlier this year. So we like to keep hidden Pinterest boards with all our mood board images for ease of access. If just sharing with clients, it’s not as important, but it’s imperative that you can go back and access the source in the future. For mood boards being published on a blog, website, or Instagram, be sure to credit the original source, designer and photographer of each image. When you are utilizing images from other sources, there are a few best practices to follow for crediting. By varying detail or close up shots with wide full-room shots, you will add dimension to your mood board, and thus, a more precise definition of the project. When choosing images for your mood board, be sure to select photos in a variety of depths. Just like with landscape shots, choose images with colors and feelings of what your brand represents. For example, a close up of a leaf, peeling paint, running water. 2 Texture Shots – We like to think outside the box with our texture shots.2 Landscape Shots – Exterior shots, a hotel, a desert, a beach – anything with colors that represent your brand works well for this category.Dont just find an existing mood board you like. 1 Product Shot – For product shots, we like to use images with a white background and a closeup of the product detail. This mood board should envoke your unique style and brand before moving on to more detailed branding design.2 Interiors Shots – These images can be from your own portfolio of work or inspirational interiors from others. ![]() Below you’ll find the list of elements we always include as well as etiquette for sourcing images and the best source for stock images. We have a formula we use each time we craft a visual storyboard and thought it might help anyone looking to create your own. So your mood board should consist of roughly 30% client images and 70% images that you sourced. Pulling from your client’s Pinterest board, we like to use a 30:70 ratio. By crafting a mood board before the shoot, this ensures your photographer understands the vibe you are going for, how you expect your images to be edited and bonus, it acts as a mini shot list.įor interior designers, mood boards are an integral part of the creative process and are perfect for shaping client inspiration before the design work begins. Click here to read up on our shoot prep checklist. Mood boards also come in very handy when prepping for a portfolio photo shoot. From custom client work to new website templates or Instagram feed grids, we utilize mood boards to start virtually everything at IDCO. As creatives, mood boards are a crucial first step to our design process and can be such an amazing tool for visualizing the look and direction of a project.
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